King's Latest Move: Introducing Candy Crush Soda Saga

In recent months, King has been facing a decline in its share price as investors worry that the lucrative Saga formula is wearing thin. However, the company may have just found the right recipe to turn things around with the introduction of Candy Crush Soda Saga.

As the king of casual gaming, King's focus on creating engaging and addictive games has paid off in the past. With the original Candy Crush having peaked, it seemed like King was struggling to come up with a new formula for success. But with Candy Crush Soda Saga, the company is looking to breathe fresh life into its beloved franchise.

According to King's chief creative officer Sebastian Knutsson, the game's main addition is soda - purple bottles that can be used to flip gravity while players are matching sweets and creating combos to make them disappear. This new twist on the classic Candy Crush gameplay makes it distinctly unique versus the original game.

'We wanted to create a game that brought something fresh to Candy Crush,' Knutsson told The Guardian ahead of the launch. 'It's just an additional title for the people who love Candy Crush, which is still a huge game being regularly updated with new levels.'

Candy Crush Soda Saga may be arriving in the nick of time for King, as it launches today on Facebook and will be available for mobile phones and tablets before Christmas. The company has been testing it on Android in some countries already, giving fans a sneak peek at what's to come.

While King is not describing it as a sequel, Candy Crush Soda Saga is undeniably the next chapter in the Candy Crush saga. With its unique gameplay mechanics and fresh twists, this new game could be just what King needs to get its share price back on track.

As Knutsson said, 'We are building for the long haul, and Candy Crush is definitely our biggest franchise.' With Candy Crush Soda Saga, it's clear that King is committed to evolving and innovating within the franchise, giving fans a reason to keep coming back for more.

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